Product development and distribution for Aboriginal tourism in Central Australia : a focus on the 4WD market
Details:
Title
Product development and distribution for Aboriginal tourism in Central Australia : a focus on the 4WD market,
Creator
Schmallegger, Doris,
Collection
E-Publications,
PublicationNT,
E-Books,
Thesis,
Date
2007-04-04,
Description
Made available via the Publications (Legal Deposit) Act 2004 (NT).,
Very little is currently known about the demand for Aboriginal tourism products from the desert 4WD market and the potential for Aboriginal desert people to develop viable products for this growing market sector. To address this gap in knowledge, this research sought to identify to what extent 4WD travellers in central Australia are interested in getting indigenous cultural experiences on their desert trips and what kind of products they might consume. The study further investigated information seeking patterns and trip planning characteristics of 4WD travellers to find out whether current marketing and distribution methods of indigenous tourism products are appropriate for this market. - Abstract,
Notes
MAGISTRA (FH) für wirtschaftswissenschaftliche Berufe = [Thesis: Masters Degree in Economics and Management],
Table of contents
Introduction -- Theoretical background - Desert tourism - 4WD self-drive tourism - Indigenous tourism in Australia - Distribution of tourism products and the role of information -- Methodology - Introduction - Research design and data collection strategies - ethical issues - Data analysis - Limitations -- Results - Introduction - Trip characteristics and motivations - Trip planning behaviour - The role of Aboriginal culture in the overall trip experience -- Discussion of results -- Conclusions -- Recommendations and future outlook -- Bibliography -- Appendices A-D,