Sessional Committee on Environment and Sustainable Development Written Submissions Received Volume 2 Issues associated with the progressive entry into the Northern Territory of Cane Toads October 2003
Tabled Paper 1123
Tabled Papers for 9th Assembly 2001 - 2005; Tabled papers for 9th Assembly 2001 - 2005; Tabled Papers; ParliamentNT
Tabled by Delia Lawrie
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Parks & Wildlife Commission NT Written Submissions Cane Toad Inquiry Report Volume 2 24 ignore that. Mr WOOD: Do you still have a media, or did you ever have a media branch at Parks and Wildlife at one stage? Dr LAWSON: Weve got a, we always had a media officer because theres always been intense public interest in Parks and Wildlife per se, now were part of the bigger department, there is a media unit and theyre pretty professional and they do a good job, I think I contact them probably an average of two or three times a week for instance. As far as I know, there is only one professional journalist actually on that staff though, thats weve got on staff and we rely on them to see well, well sort of say well what about this for a media release and theyll say fine, they tailor it but Im actually talking more than that. Im actually talking about some really serious professional Madam CHAIR: Production. Mr BONSON: Yeah I agree because you know unfortunately the way modern society is you know the examples of how the MBA market themselves all around the world with cross-culturally, it doesnt matter, South America, North America you know Africa, Asia, they are able to sell their product which is their MBA guarantee Michael Jordan, you know, Gator Ade whatever and Im not saying obviously we go down that, we dont have the money probably to go down that path but we certainly need to be smart in certainly our concepts and I think yeah the younger generation unfortunately the medium is TV, you know radio to and extent but certainly TV and you know the people I know you know theyd get this and theyd have a look at it and maybe not digest information in it maybe not as quickly as they possibly TV with you. So I agree. Dr WOINARSKI: Are you taking outreach material like that with you when you are travelling? Madam CHAIR: Well there has been some debate about the quality of that one. Dr WOINARSKI: Well yeah, no not that one in particular. But youre not taking literature with you and disseminating it? Madam CHAIR: No, its a fact finding, listening, absorbing tour de force of our highly entertaining committee. Mr BONSON: That might be an idea to look at. Maybe we can take, we can talk about Madam CHAIR: If the department has any information that you think is useful.