Territory Stories

The Northern Territory news Wed 22 Aug 2018



The Northern Territory news Wed 22 Aug 2018

Other title

NT news


The Northern Territory news; NewspaperNT




This publication contains may contain links to external sites. These external sites may no longer be active.




Community newspapers -- Northern Territory -- Darwin; Australian newspapers -- Northern Territory -- Darwin

Publisher name

News Corp Australia

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Copyright. Made available by the publisher under licence.

Copyright owner

News Corp Australia



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Page content

20 BUSINESS WEDNESDAY AUGUST 22 2018 NTNE01Z01MA - V1 NEWS Digital awareness proves a success BUILDER Nick Milatos prides himself on taking away the stress and heartache that can be part of constructing a new family home. As Director of NIMM Constructions based at Asche Street in Muirhead, Mr Milatos offers a one-stop solution for his customers by helping clients source the best-sized land lots, arranging finance as well as tailoring home designs to suit each buyers needs. Delivering for his clients is part of the personalised service he has developed over 17 years of experience but finding more customers is always a challenge in a competitive market, he says. We know we have to make it easy as possible for our customers and we need to understand exactly what they need, Mr Milatos said. We deliver turnkey projects for our clients who want a fixed cost, and more often than not there will not be a lot of wriggle room in their budgets, so we need to deliver the right solution for them. In his quest to grow his business, Mr Milatos has engaged the News Xtend digital marketing team at the NT News to help him connect his business point of difference with customers looking for a professional building service. His use of Google Ad Words and targeted Facebook advertising campaigns has helped generate new customer orders for new homes. As an experienced digital marketer, Mr Milatos is using News Xtend to generate awareness and grow business sales leads, and he knows that quality will often beat quantity. We know there are specific ways of targeting customers and for example, we have had some success in helping customers who need low-deposit solutions, Mr Milatos said. There are lots of mortgage brokers out there, but the more your broker understands the terms and conditions of the lender, the greater the likelihood of a loan approval in the end. Customers from across the Territory were part of a workshop of 210 people who enjoyed a marketing masterclass hosted by News Xtend digital sales specialist Micky Kavanagh and Google expert Kaisa Qvist in Darwin last week. The businesses were briefed on the range of digital marketing services on offer ranging from social, search engine management and search engine optimisation. NT News general manager Greg Thomson said News Xtend was helping Territory businesses to connect with audiences beyond the distribution and reach of traditional media. Mr Thomson said: A lot of our clients want to connect their message with audiences outside of the Territory. We can help customers do this in targeted manner which helps optimise their spend by providing the best return on their investment. To find out how News Xtend can drive sales or leads in your business, contact the NTs digital sales specialist Pablo Denniss on 08 8944 9900 Nick Milatos from Nimm Constructions. He is a client that has a News Xtend digital marketing campaign with us in their first month of advertising and has just signed their first customer for a new home build as a direct result of digital marketing display Premium News Corp inventory Premium audience extension inventory Retargeting Video search Search Engine Marketing (SEM) YouTube Search Engine Optimisation (SEO) social Awareness campaigns Consideration campaigns Conversion campaigns Facebook business page creation service Creative services Call tracking Reporting dashboard Campaign management digital marketing We dont go online. We live online. 08 8944 9900 | ntndisplay@ntnews.com.au YOUR BUSINESS ADVANTAGE newsxtend.com.au We live online, and so do your customers. Consumer behaviour has changed, and so must your marketing strategies. CONTACT US FOR YOUR BONUS OFFER* *Offer available for a limited time only. Contact us on 08 8944 9900 for more information. WHAT WE DO