The Northern Territory news Wed 22 Aug 2018
The Northern Territory news; NewspaperNT
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Community newspapers -- Northern Territory -- Darwin; Australian newspapers -- Northern Territory -- Darwin
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News Corp Australia
04 NEWS WEDNESDAY AUGUST 22 2018 NTNE01Z01MA - V1 Much more than a big rock, says restaurateur in campaign spruik THERES a lot more to the Territory than you might think. Chief Minister Michael Gunner was yesterday joined by Darwin restaurateurs Alana and Ji Matthews yesterday to spruik the Territorys new Boundless Possible masterbrand. Mr Gunner said it was time to let the rest of the country in on the Territorys charms. The Matthews are behind CBD restaurants PM Eat & Drink and Frankies Pizza Joint. Originally from the Gold Coast, the couple moved to Darwin via Mount Isa in 2014. Ms Matthews said the Territory had been a fantastic place to start a business and raise a family. She said the Boundless Possible tagline was reflective of their experiences in the Top End. Hopefully it will open peoples minds and eyes to the fact the Territory is so much more than a big rock, she said. There are people who live here who are doing really well here. Theres so much opportunity here. Ms Matthews said one of the best parts of setting up a business in the Territory was receiving help and advice from other business people. The masterbrand campaign cost $1.5 million to develop and the Territory Government will spend another $2.3 million a year on its rollout. Deputy Opposition Leader Lia Finocchiaro said while she supported the masterbrand campaign, the Government needed to address the NTs social problems. At the end of the day, you wont come to the Territory if you dont have a job and you wont come to the Territory if you dont feel safe, she said. PM Eat & Drink owner Alana Matthews talks about the Boundless Possible campaign Picture: JUSTIN KENNEDY Increase the masterbrand budget CONSTRUCTION industry boss Dave Malone believes the masterbranding budget outlined by the Gunner Government should be 10 times what is planned. In an opinion piece, on page 21 in todays NT Business Review, the executive director of the Master Builders Association NT said the organisation would argue the $2 million should have a zero attached to it. The Gunner Government plans to spend $2.3 million a year for the next three years promoting the Territorys masterbrand. If anything, we would argue that the promotions budget should be topped up immediately, Mr Malone said. When launching the Masterbranding on Monday night, the Chief Minister mentioned a budget of just over $2 million. We would add a zero to that straight away. Mr Malone said something had to be done to shape the views of those outside of the Territory, making investment decisions in the Territory. Maybe as much as 80 per cent of the economic decisions that will shape our future are not going to be made here, he said. They are going to be made interstate or overseas. Yes, the immediate public discussion will be about grammar and colours, but that is really a sidebar to much bigger challenges. Business gets behind new brand THE peak body representing NT business said the Territorys new branding Boundless Possible has jarred with some of its members, but all want the Gunner Government to now get on with the job of making it a success. Chamber of Commerce NT chief executive Greg Bicknell said the business community had been eagerly waiting for the new branding to be unveiled. As with everything there are some mixed views with the actual content of it, Boundless Possible, Mr Bicknell said. But having said that business is extremely happy that it is finally out there and the general view is lets get on with it and give it a try. Lets get the word out there and get the word out to the people around the country and around the world. I think this is well overdue. The long narrative and its message should be embraced. The decision has been made and there should be no looking back. Mr Bicknell said the Territory business community would be doing its part to spread the good word as much as it could and urged the Territory Government to make sure it did likewise. The general public can (also) play a role by spreading the positive narrative with friends interstate and elsewhere. It is no point having a message if we dont work hard at selling. Australia Post is collecting over-the-counter donations for drought-affected farmers. Customers can make donations at participating Post Offices from 13 August 2018 and these donations will be transferred directly to the Australian Red Cross Disaster Relief and Recovery Appeal to help Aussie farmers. 100% of every dollar donated will help farming families and communities, assisting them to meet household expenses and support their health and wellbeing. To find your nearest Post Office, visit auspost.com.au Photography by Peter Small