The Northern Territory news Tue 27 Mar 2018
The Northern Territory news; NewspaperNT
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Community newspapers -- Northern Territory -- Darwin; Australian newspapers -- Northern Territory -- Darwin
News Corp Australia
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News Corp Australia
06 NEWS TUESDAY MARCH 27 2018 NTNE01Z01MA - V1 CRICKET Australia and its embattled chief executive James Sutherland have gone from whip hand to clean bowled when it comes to expectations it could demand $1 billion in current broadcasting rights negotiations. Or as one industry expert described the post-scandal hit to Sutherland especially, as: like a bloke that lost his wallet on Saturday, then his wife told him she was leaving him on Sunday. He got his wallet back but there was only half the money in it. As the CA boss scrambled to mop up the damage done by the national teams ball-tampering admissions, media and marketing experts warned the sporting shame would come at a multimillion-dollar cost including the price tag the game could command for television rights. A consortium bid by Channel 9 and 10 was rebuffed as not enough by the games board last Friday, after it was pitched to Cricket Australia executives Ben Amarfio and Stephanie Beltrane at a critical meeting in Melbourne on the Monday prior. CAs chief executive is understood to have been overseas and absent for those negotiations, in what remains the sports financial lifeline for the next three years. TV networks, including Foxtel, are all believed to still be considering the lucrative broadcast and digital rights to the game, declining to offer official comment after the Test teams captain Steve Smith, vice-captain David Warner and rookie Test bowler Cameron Bancroft plunged the game into its worst-ever cheating crisis. But privately, many were seething at CAs slow reaction to handling the crisis, particularly Sutherlands arms-length approach. It was left to CAs key sponsors including Qantas, Magellan, the Commonwealth Bank and Skins which all issued statements declaring their disappointment and concern for the precarious position the games reputation and future was now in. A furious Skins executive chairman Jaimie Fuller was scathing of the CA board in an open letter published yesterday, putting them on notice over recent failures of governance. Urging the immediate recall of all those involved with the bungled ball-tampering, he warned: If you dont, its not just the Australian cricket team who is shamed. Its time to do the right thing. Andrew Woodward, a former global head of brand and sponsorship communications for Visa Inc, said sponsors would have managed the risk of being involved with sport, but would not have expected this shocking conduct from Mother Teresa Smith. Crickets brand in Australia wont recover while ever Steve Smith is at the helm, however the game and Cricket Australia will be fine in the medium to long term, he said. A lot depends on what they do this week. This is make-orbreak for them. Barry OBrien, chairman of media agency Atomic 212 and former sales boss at Ten when the network won the rights to the Big Bash League, said a lot of lives have just been changed forever by the actions of a few. The story behind that cricket headline THE NT News Why Ive Got Some Sticky Near My Dicky headline which got the world talking was devised at a kids play cafe in suburban Darwin. NT News editor Matt Williams and deputy editor Ken McGregors threeyear-old children were playing at Planet Tenpin in Nighcliff on Sunday afternoon when possible headlines were being bandied around by the NT News editorial bosses. Williams said to McGregor the Australian cricket ball-tampering scandal was one of the biggest stories of the year and the NT News had an obligation to deliver a cracking headline. Matt Garrick, who was editing from the office, sent the first version of the front page which carried the headline Balls On The Line. Williams and McGregor agreed it was a great headline but started racking their brains for something which could captivate the nation. Weve got a reputation to uphold, mate, theres got to be something that can stand out from the crowd, Williams said to McGregor. After a few failed at tempts at bettering the Balls On The Line headline, it was McGregor who eventually came up with the genius of Why Ive Got Some Sticky Near My Dicky. McGregor, who played 152 AFL games for the Adelaide Crows between 1999 and 2008 before moving into journalism, said the headline was perfect for the NT News brand. Weve had some cracking headlines with a similar rhyme over the years, including two of our most famous ones Why Ive Got A Cracker Up My Clacker and Why Ive Got A Packer Up My Clacker, he said. I just started thinking about headlines starting with Why Ive Got and it just eventuated from there. Williams said the cricket headline was on track to be the most viewed on social media in Australian history. At 8pm last night, the cricket scandal front page had been viewed more than 1 million times on Twitter and had reached 1.07 million people on Facebook. Foxtel Now Stream every round of the 2018 Toyota AFL Premiership Season live on your big screen with the Foxtel Now box (valued at $99) and 26 channels in the Sport + Lifestyle package. NT News+ Plus get all the footy news and analysis before and after every game of AFL with a digital subscription. *Full-On Footy Annual Pass provides a 52 week digital membership, or 52 week digital membership + weekend delivery to ntnews.com.au. Digital membership offer to be billed in advance as $39.80 billed 4 weekly for the first 52 weeks, total price $517.40. Weekend delivery offer to be billed as a first payment of $188.80 (includes first 4 weeks payment) then $39.80 billed in advance 4 weekly for the remainder of the 52 weeks (starting approx. 4 weeks after your upfront payment), total price $666.40. At the end of the initial 52 weeks, both offers will automatically renew as $28 billed in advance 4 weekly. No cancellations during the first 52 weeks and then renewals occur unless cancelled. A valid and active email address and mobile phone number is required for account set up. Home Delivery offers are only available where normal home delivery exists for NT residents and not where additional freight is ordinarily charged. Allow up to 5 days for home delivery to commence. Full-On Footy Pass includes a redeemable code to a 12 month Foxtel Now (Sport + Lifestyle packs only) subscription. Ongoing subscription fees for the Sport + Lifestyle packs will be charged by Foxtel at standard prices and will apply after the expiry of the first 12 months unless you cancel your subscription with Foxtel. Foxtel Now Box included as part of any Full-On Footy Pass. Free shipping with next business day delivery in most metro areas if your order is placed with Foxtel before 1pm AEST. An internet connection is required to access Foxtel Now, the Google Play Store and to set up the box. A Foxtel Now account is required to set up and access the box. A Foxtel Now subscription is required to watch Foxtel content. A Google account is required to download apps from the Google Play Store. Codes are non-transferable and expire 30/09/2018, 11:59pm (AEST). Foxtel Now requires internet and compatible device. Data charges may apply. Only available to new Foxtel Now subscribers. Foxtel Marks are used under licence by Foxtel Management Pty Ltd. Offer ends 30/3/18. Not available in conjunction with any other offer. New customers only. Not available to any person who has previously breached any of our subscription terms and conditions. Prices after the first 52 weeks may be varied in line with full terms and conditions - see www.ntnews.com.au/subscriptionterms for full details. Get the full story with the Full-On Footy Pass 1800 031 353 | ntnews.com.au/footypass From $9.95 a week for the first 12 months Min. Cost $517.40* + HOLLY BYRNES CRISISCRICKET Steve Smith and David Warner after winning the Ashes and (inset below right) how the story was covered Darkest day could cost millions Cricket Australia facing sponsorship nightmare