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Brief, Stokes King DDB Needham Advertising To: Greg Hobby/Pat Greenshields From: Toby Ralph cc: John King Peter Kidman Paul Cowdy



Brief, Stokes King DDB Needham Advertising To: Greg Hobby/Pat Greenshields From: Toby Ralph cc: John King Peter Kidman Paul Cowdy

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Tabled paper 822


Tabled Papers for 8th Assembly 1997 - 2001; Tabled Papers; ParliamentNT




Tabled by Sydney Stirling


Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.




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STOKES KING DDB NEEDHAM Advertising B R I h y STRICTLY CONFIDENTIAL TO: QREG HOBBY/PAT QREENSHIELDS PROM: TOBY RALPH CC: JOHN KING, PETER KIDMAN, PAUL COWDY SUBJECT: NORTHERN TERRITORY ELECTION This project la utterly confidential. Zt must not be discussed with suppliers or anyone who Is not directly and vitally Involved. It Is extremely sensitive. This brief must not be copied or faxed, except to those people listed above. When not referring to the brief it must be kept out of sight In a drawer. Any typing for this project must go to Tanya Plrakls. I. BACKGROUND An election will be held in the NT on Saturday October 27th. It will be preceded by a three week campaign. The election will be a surprise*. It will be called on the basis of the Labor Party being forced to disagree with the ruling Country Liberal Party on party philosophy lines. CLP leader, Marshall Perron, will seek a mandate from the people to take a Territory view to the forthcoming Premiers Conference. 2. THE POLITICAL CLIMATE NOW (a) SWOT Analysis Strengths Stability Marshall/leadership Basic lifestyle satisfaction No key issue Terry Smith Vic and WA Labor performance "Better the devil you know" Funding ST O KU <INC D D B N l ID H A M PTY. LTD. 190 FULLARTQN llOAD, DULW ICH, ADELAIDE. SOL.TH AUSTRALIA 3065. TELEPHONE: (0 8 )3 3 2 1699. FACSIMILE: (0 0 )3 6 4 1C A d iia ic i A m ste rd am A u c k la n d b a l t im o r i B a n g k o k B a r c e lo n a B r isb a n e B ru s s e l s C h ic a g o D e n ve r D e t r o i t D u n id in d u s s e ld o r * H a v b H o n g > io n g H o n o l u l u K u a la L u m p u r L is r o n L o n d o n Los A n g e le s M a d r id M e lb o u rn e M e x ic o C ity M i l a n M o n t r e a l M u n ic h Ntw 'i P a ris P e r th S a n F r a n c i s c o S in g a p o re S t o c k h o lm S y d n iy Taipei To ic ro T o r o n t o V ie n n a W a s h in g t o n O.C. W e l l i n g t o n z<j