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Brief, Stokes King DDB Needham Advertising To: Greg Hobby/Pat Greenshields From: Toby Ralph cc: John King Peter Kidman Paul Cowdy



Brief, Stokes King DDB Needham Advertising To: Greg Hobby/Pat Greenshields From: Toby Ralph cc: John King Peter Kidman Paul Cowdy

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Tabled paper 822


Tabled Papers for 8th Assembly 1997 - 2001; Tabled Papers; ParliamentNT




Tabled by Sydney Stirling


Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.




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V V I I I * I U 0 0 0 4 I U 0 i # 7 6 . NT Lifestyle Outdoor Great harbour Barramundi fishing Unique housing Open, easy attitudes Business growth . Lets protect what we've got and grow. Tone & Manner This campaign is a feelgood exercise. We must use it to own the emotional high ground from day one. We must not use it as a vehicle to deliver promises or policies. As we have nothing significant to say we should consider singing it - a jingle may well be appropriate. We must reinforce the positive feelings people have about the NT lifestyle, then align Marshall with them - not claiming that they are only possible because of him, but rather that he cares about and is capable of protecting these values. Specific Requirement TV/radio/press concepts. (b) Policy Packages Marshall is offering a three part policy. . family Package every child who wants a job will get one housing benefits other family orientated benefits currently being developed/compiled Business Package Major brewery opening 9130m p i p e l i n e b e in g s t a r t e d Several other actions/initiatives being developed and compiled Tourism Package Tourism, at $460 turnover is the second largest Industry in the NT. There is a real need for a major initiative near the northern suburbs of Darwin. It's being worked on.

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