Brief, Stokes King DDB Needham Advertising To: Greg Hobby/Pat Greenshields From: Toby Ralph cc: John King Peter Kidman Paul Cowdy
Tabled paper 822
Tabled Papers for 8th Assembly 1997 - 2001; Tabled Papers; ParliamentNT
Tabled by Sydney Stirling
Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.
V V V V * I W W W -* I # 0 6. Tone & Manner Responsible, balanced yet positive. This campaign must leave the target with the belief that the NT is moving ahead strongly, that there are immediate projects/Jobs ... but that plenty more will come as the CLP grows the state. Specific Requirements TV/radio/press concepts 20 mln policy launch for ABC free time using existing footage plust intercut interviews with Marshall, key Ministers and maybe even voters. (c) Third Party Endorsement These will be tactical press campaigns to be developed as we go. Importantly they must look rather amateur and hurried. (d) "Terrv Smiths A Knocker" Smith knocks everything (video/audio/written support appended). Don't let him ruin the NT (DO NOT MENTION MARSHALL OR CLP). Tone & Manner Not vicious - but hardhitting thus possibly using humor or music as a device to increase palatablllty of the message. "Black and white" feel (perhaps even literally). Specific Requirement TV/radlo/press concepts. (e) Labor Has Ruined Victoria ft WA WA inc Victorian finances Result of Labor philosophies Smith hold same ideals (refer to ads ex last campaign) Don't let them stuff the NT lifestyle Tone & Manner Sombre, parental, even slightly threatening. "Black and white" feel.