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Submission Sessional Committee on the Use and Abuse of Alcohol by the Community 055 Darwin City Council



Submission Sessional Committee on the Use and Abuse of Alcohol by the Community 055 Darwin City Council

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Tabled Paper 381


Tabled Papers for 6th Assembly 1990 - 1994; Tabled Papers; ParliamentNT




Tabled by Eric Poole


Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.




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(iii) ADVERTISING & MARKETING National policy Consistent with the aim of minimising the harm associated with alcohol, the N a t i o n a l H e a l t h P o l i c y o n A l c o h o l in A u s t r a l i a (1989:9) highlights the need to investigate advertising and marketing stategies, and in particular, the ways alcohol is promoted in the media. It is essential that these strategies do not: a) promote immoderate use o-F alcohol; e.g. excessive di scount i ng; b) undermine potentially bene-Ficial attitudes and practices; and c) minimise the effectiveness o-F educational programs. The existing system of industry self regulation is supposed to ensure that alcohol is not linked in any way with personal, social and/or sexual success. This is perceived by the national policy makers to be inadequate, and is currently under review. Although it is preferable that a voluntary code of ethics be maintained, consideration may need to be given to some mandatory form of control (ibid). An illustration of this inadequacy was given in a recent "60 Minutes" program where the general fitness of various successful Olympic athletes and sporting personalities was tested. Several competitors advertised their sponsors products by wearing emblems on their singlets. 21

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