Submission Sessional Committee on the Use and Abuse of Alcohol by the Community 055 Darwin City Council
Tabled Paper 381
Tabled Papers for 6th Assembly 1990 - 1994; Tabled Papers; ParliamentNT
Tabled by Eric Poole
Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.
The Berrimah Hotel advertisment aired on radio 8DN, Friday Jane 22, at 3 p.m. specifically targeted young people. It went something like: Are you a wimp, a wowser, or a piker?? I -F you dont want to stay at home with M u m & D a d come to the Berrimah Hotel tonight where you can get cheap drinks. This advertisment ignores the Voluntary Code of Ethics by overtly linking alcohol with social success as well as endeavouring to attract young people with cheap drinks. When the Berrimah Hotel was approached by the Liquor Commission regarding this advertisment, they de-Fended their position by stating that the sentence "persons under 18 will not be admitted" was included (see Appendix 4 -For the newspaper version) . The drinking reputation of adult Territorians is reinforced and celebrated by the Top End Frontier Hotel's "Bloody Good Beer Drinkers Club". Their advertisment (see Appendix 5) actively promotes high risk drinking practices: drinkers are challenged to beat the best time of 1 1 seconds for the "half yard skull". In 1982-3, The N.T. Drug & Alcohol Advisory Committee (DAAC) co-ordinated an extremely successful community watch on advertising. It was found that the hospitality industry was most receptive when objections were lodged. 23