Annual Report 1995/1996 Northern Territory Tourist Commission
Tabled Paper 2792
Tabled Papers for 7th Assembly 1994 - 1997; Tabled papers; ParliamentNT
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T o u r i s m M a r k e t * The Northern Territory than in caravan parks duty collected from yi supplement its markt Regional Tourism Assi The funds retained by des a duty of 5% on the value of accommodation (other I days duration and some hostels). The total amount of ivided to the Northern Territory Tourist Commission to enditure, although 25% is on-forwarded to the four or their own operational and marketing requirements, can only be used for marketing related purposes. Tourism Marketing Duty collections in 1995/96 were $5,817 million. Distributions to the Regional Tourism Associations for the year ended 30 June, 1995 and 30 June, 1996 follow: 30 June, 1996 SM 30 June, 1995 $M T M D distributions to RTAs 1.456 (1) 1.285 (2) 1. Includes an allocation of additional funds collected in 1994/95. 2. Included an allocation of additional funds collected in 1993/94. In 1995/96, our Board set a target that at least 58% of all Commission outlays are to be expended on marketing related activities. This was a revision upwards of the previous target set by the Board of 52%. The new target does however incorporate the salaries of any staff member directly involved in marketing (eg. our marketing representatives in our State and International Offices, etc.) which was not the case with the previous 'benchmark' which only incorporated project related marketing expenditure. The Commission's actual expenditure on marketing related activities in 1995/96 was 58.05%. A c t i v i t y / P r o g r a m S t r u c t u r e During 1995/96, approval was given by the Treasurer for the Commission to streamline its Activity/Program structure into more meaningful groupings of like functions. As a result, we reduced our Activity levels from 8 down to 4 and our Programs from 12 down to 11. 10 A N N U A L R E P O R T 1 9 9 5 ~ 19 9 6