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Annual Report 1995/1996 Northern Territory Tourist Commission



Annual Report 1995/1996 Northern Territory Tourist Commission

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Tabled Paper 2792


Tabled Papers for 7th Assembly 1994 - 1997; Tabled papers; ParliamentNT




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This survey pegs three benchmarks of the industry's performance namely: Visitor Numbers; Visitor Nights; and Visitor Expenditure. Whilst timing factors mean that an analysis of the Northern Territory Travel Monitor has yet to be finalised at the date of publishing this Report, estimates drawn from these data predict growth in all three areas. Estimated results for 1995/96 are listed below: 94/95 95/96 (Est) 95/96 % C h an g e Visitors (000's) 1,209 1,350 + 12.5% Visitor N ights (000's) 6,907 7,200 + 4.2% E xpend itu re ($ M illion) 659 740 + 12.3% Other industry indicators also point to positive growth throughout 1995/96 and support the above estimates. These include: Tourism Marketing Duty collections which are up 13% on 1994/95. Australian Bureau of Statistics data which show significant growth in the accommodation sector in the twelve months ended 31 March, 1996. Federal Aircraft Corporation data as at 31 March, 1996 which show international passenger travel through Darwin International Airport is up 4% over the same period last year. A 13% increase in domestic air services to and from the Northern Territory (non-stop) over the last 12 months and a 6% increase in seat capacity. M E A S U R I N G O U R P E R F O R M A N C E The Commission evaluates its own performance not only by the success of our industry as measured by the three major benchmarks referred to above, but also on the ratio of visitor expenditure to that of the Commission's. This is expressed as both a return to the Northern Territory economy of income, compared to the Commission's expenditure and as a percentage ratio of the Commission's expenditure to visitor numbers and visitor expenditure. Our success will be in our ability to influence greater 16 A N N U A L R E P O R T 1 9 9 5 - 19 9 6