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Annual Report 1995/1996 Northern Territory Tourist Commission



Annual Report 1995/1996 Northern Territory Tourist Commission

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Tabled Paper 2792


Tabled Papers for 7th Assembly 1994 - 1997; Tabled papers; ParliamentNT




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growth in international visitor numbers in the last half of 1995. We expect double digit growth to have continued in the first half of 1996. Given the downward visitation trend experienced in 1994, it has been pleasing to see not only a turnaround, but a significant increase in visitation far greater than that of any other State or Territory. In 1995, Australia experienced negative growth in holiday travellers from the traditional markets of UK, North America and Germany. In each of those cases, the Northern Territory has recorded outstanding growth against the national trend. During the reporting period, the Northern Territory Tourist Commission conducted successful roadshows in North America and Japan. A total of 22 operators were able to expose their products to leading buyers, wholesalers and travel agents throughout the USA, Canada and Japan. In September, we hosted 60 international wholesalers at an Adventure Workshop held in Kings Canyon. Thirty (30) Northern Territory operators promoted their products and services to these buyers. This event was considered by participating operators to be the most valuable trade show of the year. T A R G E T S F O R 1 9 9 6 / 9 7 Introduction of an education program to both train and promote the benefits of the Territory Reservation System to travel agents and Northern Territory tourism operators. Increase in the conversion rate for our target segments. Visitor Nights - 7.5 million. Visitor Numbers - 1.5 million. Visitor Expenditure - $780 million. A N N U A L R E P O R T I 9 9 S ~ 19 9 6 27