Territory Stories

TIO MAC Report Statement of Corporate Intent 1 July 2008-30 June 2009



TIO MAC Report Statement of Corporate Intent 1 July 2008-30 June 2009

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Tabled paper 541


Tabled Papers for 11th Assembly 2008 - 2012; Tabled Papers; ParliamentNT




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4. Invest in new culture and capabilities: investing in core business capabilities and creating a nimble culture will enable us to deliver on our objectives and fulfil our purpose. With an on-going need to engage with our community and understand the role we play in it beyond our commercial imperatives, there are three advocacy positions that have been themed throughout our activities and are aimed at not only protecting Territorians but enhancing their resilience: Weather resilience - our Territory environment exposes us to extreme weather events, as well as distance and isolation to the rest of Australia. TIO understands these elements and can provide knowledge and expertise in these areas from our years of experience. Road safety - Northern Territory has the worst road safety record in Australia, with significant opportunity to further reduce the incidence and severity of trauma on NT roads. TIO will continue to build upon its leadership role in promoting safer road-user behaviours through education and awareness campaigns, as well as leveraging injury data to help guide the development of accident prevention initiatives within the broader road safety community. Financial empowerment - many Territorians do not understand the financial services options available to them. With TIO's understanding of the Territory and its lifestyle we can offer confidence to people to make the right choice by building literacy and understanding in financial services. 1.2 TIO Brand The brand is the story of TIO and our reputation. It is one of our most valuable assets. Our reputation is clearly what differentiates us and with our purpose statement, guides us in everything we say and do. The brand strategy is based on the premise that understanding the Territory way is a good thing for TIO as we understand the differences in the NT, the NT psyche and we are committed to the NT. This resonates with Territorians who value TIO as a trusted, can do, passionate, involved and local organisation. The line 'the Territory way' themes our unique reputation and the spirit of the Territory. The brands visual presentation also conveys 'the Territory way' with energy, attitude and confidence. We continue to invest and develop our brand, our reputation - through the 3 core advocacy programs, our products, our delivery and our service to customers and the NT community and through our staff development. Our investment is guided by our brand theme - the Territory way within the context of our purpose to help build confidence and resilience in the Territory.