Budget 2012-2013 Budget Paper No.3 The Budget
Tabled paper 1785
Tabled Papers for 11th Assembly 2008 - 2012; Tabled Papers; ParliamentNT
Tabled By Delia Lawrie
Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.
197 Tourism NT Output Group/Output 201112 Estimate 201213 Budget $000 $000 Tourism 42 795 41 462 Marketing 31 750 30 888 Destination Development 11 045 10 574 Total Expenses 42 795 41 462 Appropriation Output 39 208 39 184 Capital Commonwealth 201213 Staffing: 94 Agency Profile Tourism NT is a statutory authority established under the Tourism NT Act. It is responsible for encouraging and fostering the development of tourism in the Northern Territory, assisting in the achievement of efficient tourism service delivery and encouraging tourism investment in the Territory. Strategic Issues for 201213 Economic Sustainability Refining investment mix and inmarket activities to target the best prospects for travel to the Territory in response to economic factors, particularly the high Australian dollar, and Tourism Australias marketing refocus on Eastern Hemisphere markets. Working with airlines in a highly competitive and dynamic operating environment to build sustainable services to the Territory through cooperative marketing campaigns and engaging with Asian markets that have strong air linkages to Darwin. Assisting local tourism operators to address constraints on tourism growth such as access to a skilled labour force, investment attraction and product development in accordance with the Territorys Five Year Tourism Strategic Plan and the national Tourism 2020 strategy. Working with professional conference organisers and other partners to broaden the Territorys tourism appeal through additional focus on business events, incentive travel, education and youth markets. Knowledge, Creativity and Innovation Refining marketing activities to encompass the increasing number and diversity of consumer touch points including social media platforms and other digital channels. Budget Highlights for 201213 Economic Sustainability $21 million for marketing and promotion of the Territory as a tourism destination. $3.4 million to improve aviation access to the Territory including business case development, marketing support, cooperative marketing and other conversion programs with airline partners.