Territory Stories

Budget 2012-2013 Budget Paper No.3 The Budget



Budget 2012-2013 Budget Paper No.3 The Budget

Other title

Tabled paper 1785


Tabled papers for 11th Assembly 2008 - 2012; Tabled papers; ParliamentNT




Tabled By Delia Lawrie


Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.




Tabled papers

File type




Copyright owner

See publication



Parent handle


Citation address


Page content

199 Tourism NT Marketing Positioning the Territory and its tourism products in key target markets, stimulating interest in, and desire to purchase, travel through consumer campaigns and partnerships with travel and trade distribution partners. Key Deliverables1 201112 Budget 201112 Estimate 201213 Budget Visitor expenditure2,3 domestic $826M $826M $838M international $364M $364M $371M Number of visitors2,3 domestic 895000 895000 904 000 international 284 000 284 000 290 000 Proportion of holiday visitors travelling to more than one region2 interstate 50% 50% 50% international 55% 55% 55% Accredited tourism operators with TXA capability4 135 135 150 Annual unique visitors to consumer websites5 domestic (travelnt.com) 629 000 629 000 690 000 international (australiasoutback.com) 373 000 373 000 400 000 1 New measures introduced in 201213. Performance against previous measures will be reflected in Tourism NTs 201112 Annual Report. 2 Source: Tourism Research Australia, National Visitor Survey and International Visitor Survey. 3 Estimates of visitors and expenditure for 201112 have been adapted from the NT Tourism Outlook 201011 to 201314 (May 2011), detailing forecasts by the NT Tourism Forecasting Panel. 4 TXA (Tourism Exchange Australia) provides connectivity between the Australian Tourism Data Warehouse (ATDW), which collects content from suppliers, and V3, which provides the systems allowing consumers to immediately book tourism products. This measure indicates the number of eenabled NT tourism businesses participating in the national tourism online booking exchange. 5 Source: Google Analytics. Destination Development Facilitate the development of tourism infrastructure and products relevant to consumer demand through market research and liaison with, and provision of advice to, industry, private sector entities and government partners. Key Deliverables1 201112 Budget 201112 Estimate 201213 Budget Accommodation rooms available2 7 370 7 370 7 570 Marketready Indigenous cultural experiences operating in the Territory 105 105 120 Inbound weekly aviation seat capacity3 36 400 36 400 36 700 Marketready experiences actively operating in the Eastern Hemisphere 13 13 20 Successful business tourism event bids4 60 60 72 1 New measures introduced in 201213. Performance against previous measures will be reflected in Tourism NTs 201112 Annual Report. 2 Source: Australian Bureau of Statistics, Survey of Tourist Accommodation Cat. No.8635.0. This measure indicates the supply of rooms in the Territory in hotels, motels, guest houses and serviced apartments with 15 or more rooms. 3 Source: Sabre ADI. Weekly capacity figures relate to the first week of the month, for example, the 201112 estimate relates to June 2012. Figures include domestic and international services. 4 Business tourism is travel undertaken for the purpose of attending or participating in a convention, meeting, exhibition or incentive.

Aboriginal and Torres Strait Islander people are advised that this website may contain the names, voices and images of people who have died, as well as other culturally sensitive content. Please be aware that some collection items may use outdated phrases or words which reflect the attitude of the creator at the time, and are now considered offensive.

We use temporary cookies on this site to provide functionality.
By continuing to use this site without changing your settings, you consent to our use of cookies.