Territory Stories

Budget 2011-12 Budget Paper No.3 The Budget



Budget 2011-12 Budget Paper No.3 The Budget

Other title

Tabled paper 1279


Tabled Papers for 11th Assembly 2008 - 2012; Tabled Papers; ParliamentNT




Tabled By Delia Lawrie


Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.




Tabled papers

File type




Copyright owner

See publication



Parent handle


Citation address


Page content

196 Tourism NT Budget Highlights for 201112 Economic Sustainability $1.6 million towards a global Kakadu marketing program. $1.4million towards a global Red Centre marketing program. $1 million for cooperative marketing and conversion programs with airlines, trade and other distribution partners. $0.45 million to leverage Tourism Australias investment in the China market. $1.6 million for business development and marketing support to improve airline access from key source markets. $1 million to facilitate the development of Indigenous tourism experiences including Indigenous tourism employment and increased capacity of Indigenous tourism businesses. $1 million to foster the delivery of quality tourism experiences including exemplary service standards and adapting product offerings to capitalise on emerging markets such as China. $0.6 million for attracting major tourism infrastructure investment into the Territory including accommodation in national parks through the Territory Governments Signature Lodges initiative. $1.1million to attract business events to the Northern Territory including conferences, exhibitions, corporate meetings and incentive travel. Environment $0.2 million for environmental sustainability initiatives that support tourism businesses in the Territory to measure and reduce their environmental footprint. Knowledge, Creativity and Innovation $2.1 million for digital marketing and development including website redevelopment, e-marketing campaigns and development and use of social media. $0.1 million to assist the NT tourism industry to become e-enabled, specifically to ensure they have a website and adopt an inventory management system suitable for their business that will enable real-time bookings through digital channels. Output and Performance Output Group: Tourism Outcome: Increased tourism contribution to the Territory economy and support for regional development. Output Group/Output 2010-11 Budget 2010-11 Estimate 2011-12 Budget $000 $000 $000 Tourism 42 552 43 047 41 375 Marketing 30 898 31 070 30 138 Destination Development 11 654 11 977 11 237 Key Variations The decrease in 2011-12 is mainly due to a reduction in Commonwealth revenue associated with one-off funding for trade shows and other programs.