Territory Stories

Budget 2011-12 Budget Paper No.3 The Budget

Details:

Title

Budget 2011-12 Budget Paper No.3 The Budget

Other title

Tabled paper 1279

Collection

Tabled papers for 11th Assembly 2008 - 2012; Tabled papers; ParliamentNT

Date

2011-05-03

Description

Tabled By Delia Lawrie

Notes

Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.

Language

English

Subject

Tabled papers

File type

application/pdf

Use

Copyright

Copyright owner

See publication

License

https://www.legislation.gov.au/Details/C2019C00042

Parent handle

https://hdl.handle.net/10070/277286

Citation address

https://hdl.handle.net/10070/424039

Page content

197 Tourism NT Marketing Positioning the Territory and its tourism products in key target markets, stimulating interest in and desire to purchase travel through consumer campaigns and partnerships with travel and trade distribution partners. Key Deliverables 2010-11 Budget 2010-11 Estimate 2011-12 Budget Preference to travel to the Territory1 15.6% 16% 16% Intention to travel to the Territory2 5.8% 5.9% 5.9% Spirited Travellers visiting the Territory3 58% 58% 58% Cooperative advertising funding with national trade partners that promotes the Territorys six priority destinations 80% 80% 80% Proportion of campaigns implemented that aim to encourage visitation during non-peak seasons 50% 50% 50% Leverage gained from private sector partners through cooperative activities4 1:2 1:2 1:2 1 Preference for a particular long-trip (3+ nights) destination, which they may choose to visit within a two-year timeframe. Source: Roy Morgan Research Holiday Tracking Survey. 2 Intention to actually travel to a particular long-trip (3+ nights) destination within the next three years. Source:RoyMorgan Research Holiday Tracking Survey. 3 Proportion of interstate holiday visitors who meet the profile of a Spirited Traveller (a traveller who seeks a cultural or environmental experience), which is the Northern Territorys priority target in the Australian marketplace. 4 For each $1 spent by Tourism NT on joint marketing activities, $2 is secured from private sector partners.