Territory Stories

Annual Report 2016-2017 Tourism NT



Annual Report 2016-2017 Tourism NT

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Tabled paper 571


Tabled papers for 13th Assembly 2016 - 2020; Tabled papers; ParliamentNT






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36 37 Our Performance03 Tourism NT Annual Report 2016-17Tourism NT Annual Report 2016-17 GATEWAY INFRASTRUCTURE We continued to improve and develop infrastructure at gateways across the Territory. Some examples include an immersive slideshow display installed in the international arrivals tunnel at Darwin International Airport, and a new wall mural highlighting Tennant Creek and the Barkly region at Tennant Creek Airport to encourage regional dispersal. We continued the Kinect Project, with the Jumping Croc at Darwin Airport delivering nearly 250,000 interactions and shareable photos. Two additional jumping animals are currently being scoped including a Jumping Barra in the theme of Million Dollar Fish, and a Jumping Roo to be installed at the Alice Springs Airport. DRIVE TOURISM RESEARCH A two phase research project was conducted wherein road users were invited to participate in an online forum about the role of road signage on their trip and were surveyed about signage that was important and that we should focus on. Participants in this research were all visitors to the Northern Territory who had used the free NT WiFi. The data that was collected from their initial login was used to email road users and invite them to apply to be involved in the survey. H I G H L I G H T S Delivered 26 free WiFi hotspots across the Territory, with over 230,000 consumers accessing the current WiFi services. Funded 103 tourism infrastructure projects through the Tourism Infrastructure Development Fund Accelerator program and the Tourism Demand-Driver Infrastructure program. Facilitated a new Bombing of Darwin Harbour experience at Stokes Hill Wharf leveraging consumer interest in the Territorys military heritage. Improve the Visitor Experience Tennant Creek Airport Signage S T R AT E GY Ensure visitor services across the Territory are provided in a coordinated manner reflective of current and emerging consumer behaviour. FREE WIFI HOTSPOTS FOR VISITORS As the social media landscape continues to grow, so does consumers desire to access free WiFi throughout their journey. The Northern Territory currently offers 26 free WiFi hotspots from remote locations such as Kulgera, Kings Canyon, Mataranka and Tiwi Island, to key regions such as Alice Springs and Darwin. In 2016-17 we had over 230,000 consumers access the free WiFi spending on average 26 minutes per login. The Northern Territory Government has continued to support the ongoing costs of the free WiFi, contributing $300,000 this year to the initiative. The Northern Territory currently offers 26 free WiFi hotspots from remote locations such as Kulgera, Kings Canyon, Mataranka and Tiwi Island, to key regions such as Alice Springs and Darwin. Map showing free WiFi hotspot locations across the Territory

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