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Annual Report 2016-2017 Tourism NT



Annual Report 2016-2017 Tourism NT

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Tabled paper 571


Tabled Papers for 13th Assembly 2016 - 2020; Tabled Papers; ParliamentNT






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15Tourism NT Annual Report 2016-17 Our organisation02S E C T I O N 14 Tourism NT Annual Report 2015-16 10 About Tourism NT 10 WHO WE ARE 10 WHAT WE DO 10 WHO WE WORK WITH 11 OUR VISION 11 OUR GOALS 11 OUR VALUES 12 Organisational chart 13 Our divisions & executive team 14 Our people 14 HIGHLIGHTS / SNAPSHOT 14 OVERVIEW 15 WHAT WE DID 18 WHS 18 FUTURE INITIATIVES 14 Tourism NT Annual Report 2016-17 OUR VISION Our vision is to grow the visitor economy in the NT to $2.2 billion by 2020 as measured by overnight visitor expenditure. There are four strategic requirements listed in the Tourism Vision 2020: Northern Territorys Strategy for Growth to be addressed in order to achieve this vision: grow value, address supply constraints, improve visitor experience, and improve business sustainability. WHO WE ARE Tourism NT is a statutory authority constituted by the NT Government under the Tourism NT Act 2012, responsible for: Marketing the Territory as a desirable visitor destination Encouraging and facilitating the sustainable growth of the tourism industry in the Territory Advising the Minister on all matters relating to tourism in the Territory. Tourism NT operates as a division of the Department of Tourism and Culture. We are governed by a Board of Commissioners who report to and advise the Minister for Tourism and Culture. Our Organisation 15 About Tourism NT WHO WE ARE OUR VISION WHO WE WORK WITH WHAT WE DO 16 Organisational Chart 17 Our Leadership Team 02S E C T I O N About Tourism NT Improve visitor experience Address supply constraints Grow value Improve business sustainability WHO WE WORK WITH We work with these key stakeholders and partners: The NT tourism industry, to market the Territory interstate and overseas as a visitor destination and to facilitate appropriate tourism development. The travel industry, to influence and coordinate partnerships that facilitate distribution of the Territorys tourism product through wholesalers and retail agents. The Northern Territory Government, through the Minister for Tourism and Culture, by providing policy and other advice. The Board of Commissioners, on strategic issues facing the Northern Territorys tourism industry. Regional Tourism Organisations Tourism Top End and Tourism Central Australia to create opportunities for their members, and ensure consistent branding and messaging that attracts visitors to Do the NT. VISITOR ECONOMY B ILLIO N2.2 2020 TARGET WHAT WE DO Our activities are guided by Tourism Vision 2020: Northern Territorys Strategy for Growth which details a partnership approach between Tourism NT, government and industry to collaborate and achieve this vision. Tourism Vision 2020 recognises the value of the whole visitor economy that is, all visitors who come to the Territory for leisure, business events, corporate travel, to visit friends and relatives and other purposes to the tourism sector. We are charged with leading delivery of this vision; and, as a marketing agency rather than a regulatory body, we have the particular responsibility of growing the holiday and business events markets.