Territory Stories

Annual Report 2015-2016 Tourism NT



Annual Report 2015-2016 Tourism NT

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Tabled Paper 185


Tabled papers for 13th Assembly 2016 - 2020; Tabled papers; ParliamentNT






Made available by the Legislative Assembly of the Northern Territory under Standing Order 240. Where copyright subsists with a third party it remains with the original owner and permission may be required to reuse the material.




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1835-1387 (Online)



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36 Tourism NT Annual Report 2015-16 Our Performance03 BIRDING We attended the largest bird fair in the world, UK Bird Fair, in August 2015, taking three local birding specialist tour operators to the event to promote NT birding experiences to this key international market. We continued to work with stakeholders to develop and promote birding in the NT. Bird Week events were held in the shoulder season in the Red Centre and Kakadu National Park to coincide with the best birding season. We sponsored a competition for a trip to Kakadu Bird Week, hosted by local birding tour operator Luke Paterson. FISHING To support the Million Dollar Fish campaign we worked with licensed fishing tour operators to grow the range of experiences available throughout the Top End (see a case study on this campaign on page 26). Million Dollar Fish was featured at Tourism Australias launch of their Best of Fishing experience initiative at the Australian Tourism Exchange in May, where the NT was positioned as Australias barramundi mecca. This initiative will grow new international markets to Australia, through specialist fishing tourism partners who currently do not sell Australia. Grow Value We attended the largest bird fair in the world, UK Bird Fair, in August 2015, taking three local birding specialist tour operators to the event to promote birding experiences to this key international market. HIGH-END TRAVELLERS We attended the Luxperience trade event in Sydney in September 2015, meeting with 60 luxury specialist travel providers from key international markets to showcase the Territorys range of wilderness lodge and bespoke private touring experiences. Twelve buyers from the event went on to visit the NT on famils to the Red Centre and the Top End. MOUNTAIN BIKING We developed a Master Plan for Mountain Biking in the NT to create a road map for investment and development of the NT into a world-class mountain biking (MTB) destination. The Plan was developed with assistance from the Parks and Wildlife Commission of the NT following extensive stakeholder engagement, including with regional MTB clubs, tourism businesses and other stakeholder groups with an interest in MTB. Forums were held in Alice Springs and Darwin in October 2015. The Plan was launched on 5 July 2016 and helped secure NT Government funding of $1.33 million over two years for trail development throughout the NT, including in Alice Springs, Darwin and within Watarrka, West MacDonnell Ranges and Litchfield National Parks. Birdlife magazine double page advertisement promoting Bird Week in the NT.

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