Annual Report 2015-2016 Tourism NT
Tabled Paper 185
Tabled papers for 13th Assembly 2016 - 2020; Tabled papers; ParliamentNT
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49Tourism NT Annual Report 2015-16 FUTURE FOCUS Maximising the use of our customer relationship management systems to facilitate enhanced partnerships with industry will be a focus in the coming year. These systems aim to facilitate stronger operator engagement in and understanding of our programs and opportunities, such as by enabling industry to collaborate with us directly on corporate business event lead and bid development. Part of our approach for excellence in engaging with operators will be a continued focus on building and strengthening our profile with industry using corporate communications to generate feature stories through our own channels and via media. To assist NT operators to develop their digital capacity and skills we will deliver a new support program in the coming year. In addition to developing digital capacity, this program aims to support the Territorys tourism industry leaders and continue to develop a culture of leadership across the sector. Learning about local wildlife at The Kangaroo Sanctuary.
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