Understanding buyer behavious in the primary market for Aboriginal and Torres Strait Islander art : a cross-disciplinary study in marketing and arts management
Details:
Title
Understanding buyer behavious in the primary market for Aboriginal and Torres Strait Islander art : a cross-disciplinary study in marketing and arts management,
Creator
Booth, Jessica Adelaide,
Collection
E-Publications,
PublicationNT,
E-Books,
Thesis,
Date
2014-08,
Abstract
This cross-disciplinary thesis, engaging the fields of marketing and arts management, applies these constructs to the lower and middle price tiers of the Aboriginal and Torres Strait Islander primary art market (the market into which an artwork is sold for the first time), in order to better understand consumer choice. It documents consumer profiles (using demographic, attitudinal and behavioural measures), past purchase behaviour and the criteria buyers claim to use when evaluating purchase choices." - Introduction,
Notes
Submitted for the degree of Masters by Research (Marketing). Ehrenberg-Bass Institute for Marketing Science, Division of Business, University of South Australia.
As part of the Aboriginal & Torres Strait Islander Art Economies Project, Cooperative
Research Centre for Remote Economic Participation,
Made available via the Publications (Legal Deposit) Act 2004 (NT).,
Table of contents
Abstract -- Introduction -- Defining the topic -- Research problem & key research questions -- Research design -- Key findings -- Contributions -- Limitations. Thesis overview - Introduction -- Literature review -- Research design -- Consumer profiles and purchase characteristics -- Criteria used to evaluate purchases -- Awareness and perceptions of artwork provenance, available consumer information and industry regulation -- Contributions, limitations and implications for future research -- Conclusion -- Bibliography -- Appendices,