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Review of the Museum and Art Gallery services : a report to the Department of Community Development, Sport & Cultural Affairs



Review of the Museum and Art Gallery services : a report to the Department of Community Development, Sport & Cultural Affairs

Other title

MAGNT Review December 2004 Morgan; Internal review of MAGNT. Final report March 2004


Morgan, Gary


E-Publications; E-Books; PublicationNT




"This Review has looked at the Museum and Art Gallery of the Northern Territory’s outputs relative to benchmark museum and art gallery activities and outputs around Australia and relative to international trends in museum practice. This Review has also considered possible service outcomes set against three funding scenarios." - Executive summary


This review was commissioned by Risk Management Services of the Department of the Chief Minister for the Northern Territory, on behalf of the Department of Community Development, Sport and Cultural Affairs. The review was put to Tender in October 2004, with the Tender awarded in November 2004. - Introduction; Made available via the Publications (Legal Deposit) Act 2004 (NT).

Table of contents

Executive summary -- Part A: Introduction - Background -- Outputs of this review. Part B: Outputs of the Museum and Art Gallery of the Northern Territory - A comparison of the MAGNT outputs in activities of collection development and management, public programs and research relative to those of other state museums and galleries - A discussion of the MAGNT outputs relative to national and international trends in museums and galleries - A consideration of the scientific focus of the MAGNT in terms of a) its management and outcomes relative to other museums and b) its contribution to Northern Territory economic activity and Government programs - A comparison of per square metre exhibition costs at the MAGNT relative to other institutions - A comparison of the acquisition budget of the MAGNT relative to other institutions. Part C: Possible budget scenarios - A discussion of three budget scenarios for the MAGNT with their consequent service outcomes. Part D: Summary of recommendations. Part E: Sources and acknowledgements. Part F: Appendices 1-8




Museums -- Northern Territory -- Public opinion; Museums -- Evaluation; Public relations -- Museums -- Northern Territory

Publisher name

Northern Territory Government

Place of publication



xviii, 124 pages ; 30 cm.

File type



Attribution International 4.0 (CC BY 4.0)

Copyright owner

Northern Territory Government



Parent handle


Citation address


Related items

https://hdl.handle.net/10070/458000; https://hdl.handle.net/10070/457995

Page content

MAGNT Review December 2004 Morgan 117 raised. The size and location of the shop were noted by a number of staff as less than ideal. The Cornucopia Caf is seen as a successful facility, and one of the attributes of a visit to the Bullocky Point site. The lease arrangement with the MAGNT is seen as needing review however, to achieve a better return to the Museum. No one raised the option of charging for general admission to the MAGNT at Bullocky Point and when this option was suggested to them, the response was generally negative. It was seen as likely to have a major negative effect on visitation and would not be popular with the Museum Board or Government. There were comments that there have been relatively few special exhibitions for which an admission fee has been charged. Looking closely at how donations are pursued was suggested, in order to better encourage a contribution especially from tourists. There was also some speculation as to whether or not a different charging regime should apply for tourists and for local residents. Revenue generation through consultancies and commissioned research activities can often be an extension of establishing working partnerships (see section on Partnerships above). Consortia of agencies can often lever outcomes impossible to any one agency. One external view was that the MAGNT had to be very careful not to undersell itself in its dealings in areas of significant commercial potential, such as bioprospecting. The importance of having a well constructed contractual arrangement that maximised returns to the MAGNT and the Northern Territory was emphasised. The Department of Business Industry and Resource Development is available to provide advice in such matters. Few of those interviewed referred to sponsorships as an area of potential growth. Where it was discussed, the feeling was the Northern Territory was a small place with limited potential for major new sponsorships. One person did suggest that perhaps an adopt a boat program might be considered, to assist in the high costs of management of the large objects such as the maritime collection. The Foundation has recently restructured itself to be more a membership organisation (something of a Friends group) in order to make better contact with, and derive income from, general members of the public as well as Benefactors (Bronze, Silver, Gold). Suggested benchmarks for the MAGNT This was an interesting question and the responses were correspondingly diverse. In fairness, it would probably have been justifiable to prompt those interviewed in advance that this was to be asked, and that may have assisted them to consider models for the MAGNT. A number of respondents, especially external stakeholders, did not feel adequately informed to make any suggestions. The responses ranged from the very grand examples of the museum world, such as Te Papa Museum of New Zealand and the Guggenheim Bilbao, to quite intimate and personal experiences that respondents recalled of museums and galleries. A sample of the suggestions were (in no particular order):