Review of the Museum and Art Gallery services : a report to the Department of Community Development, Sport & Cultural Affairs
MAGNT Review December 2004 Morgan; Internal review of MAGNT. Final report March 2004
E-Publications; E-Books; PublicationNT
"This Review has looked at the Museum and Art Gallery of the Northern Territory’s outputs relative to benchmark museum and art gallery activities and outputs around Australia and relative to international trends in museum practice. This Review has also considered possible service outcomes set against three funding scenarios." - Executive summary
This review was commissioned by Risk Management Services of the Department of the Chief Minister for the Northern Territory, on behalf of the Department of Community Development, Sport and Cultural Affairs. The review was put to Tender in October 2004, with the Tender awarded in November 2004. - Introduction; Made available via the Publications (Legal Deposit) Act 2004 (NT).
Executive summary -- Part A: Introduction - Background -- Outputs of this review. Part B: Outputs of the Museum and Art Gallery of the Northern Territory - A comparison of the MAGNT outputs in activities of collection development and management, public programs and research relative to those of other state museums and galleries - A discussion of the MAGNT outputs relative to national and international trends in museums and galleries - A consideration of the scientific focus of the MAGNT in terms of a) its management and outcomes relative to other museums and b) its contribution to Northern Territory economic activity and Government programs - A comparison of per square metre exhibition costs at the MAGNT relative to other institutions - A comparison of the acquisition budget of the MAGNT relative to other institutions. Part C: Possible budget scenarios - A discussion of three budget scenarios for the MAGNT with their consequent service outcomes. Part D: Summary of recommendations. Part E: Sources and acknowledgements. Part F: Appendices 1-8
Museums -- Northern Territory -- Public opinion; Museums -- Evaluation; Public relations -- Museums -- Northern Territory
Northern Territory Government
xviii, 124 pages ; 30 cm.
Attribution International 4.0 (CC BY 4.0)
Northern Territory Government
MAGNT Review December 2004 Morgan 29 Tourists on the other hand are less sensitive to admission charges. The MAGNT has a large proportion of tourist visitors and it may be asked whether or not the museum is maximising its income from that source. Even if general admissions are not in place, visitors can be encouraged to make a donation, even a donation of a suggested amount. The MAGNT currently generates around $30,000 pa from the Bullocky Point donation box (MAGNT staff, pers.com.). Options should be considered to significantly increase this revenue stream. The gold coin approach is a common one but it must be said that $1 or $2 is not a great deal of money today. At the Western Australian Museums regional branch in Geraldton, the more prominent positioning of the donation box with a suggested donation of $5 for adults more than doubled the income from donations. It is the Consultants view that few interstate and even fewer overseas tourists visiting the MAGNT would find a donation of about $5 per adult excessive for the experience provided. Increasing donation revenue should be actively pursued. Note: Donations are like sponsorships in that there is an expectation that the funds contributed will be used to the purpose they were intended. In the case of donations, there will be an expectation that these funds will go towards topping up museum activities. If donations are offset against appropriations from Government, then it not only defeats the purpose of the donations it also raises questions regarding the integrity and transparency of the donation process. While there is significant variation in charging general admissions amongst museums and art galleries, there is a consistent view that special products can attract an entry charge. Several of those people interviewed observed that it seemed to have been some time since the MAGNT charged for a special exhibition. There are of course costs involved in collecting the fees and in safe handling of the moneys. As well, sponsorship relationships can preclude charging on some occasions, but most special exhibitions at Australian museums and galleries today are part-sponsored, even when admission charges are levied. 3.3.8 Commercial activities Like other state and national museums and galleries, the MAGNT operates a shop. The role of shops in museums is partly commercial and partly to extend the visitor experience. A visitor can continue their learning experience after leaving the museum by taking with them a book, remind themselves of the visit via a memento or take a gift for those back home. While the commercial considerations are not the sole motivation for trading, making the shop generate the maximum income in supporting the core operations of the museum is desirable. Box 14. Average spend per visitor on merchandise at MAGNT and other Australian museums Merchandise spend per visitor MAGNT Australian average 2001/02 $2.70 $1.80 2002/03 $1.58 $2.10 Sources: CAMD Surveys (2001/02, 2002/03), MAGNT figures