Territory Stories

The Northern Territory news Sat 9 Nov 2013



The Northern Territory news Sat 9 Nov 2013

Other title

NT news


The Northern Territory news; NewspaperNT




This publication contains may contain links to external sites. These external sites may no longer be active.




Community newspapers -- Northern Territory -- Darwin; Australian newspapers -- Northern Territory -- Darwin

Publisher name

News Corp Australia

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Copyright. Made available by the publisher under licence.

Copyright owner

News Corp Australia



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www.ntnews.com.au CLASSIFIEDS 8944 9999 Saturday, November 9, 2013. NT NEWS. 3 P U B : N T N E W S D A T E : 9 -N O V -2 0 1 3 P A G E : 4 0 3 C O L O R : C M Y K CLUB MANAGER CASUARINA ALL SPORTS CLUB INC. Executive role in a vibrant Darwin sports club venue. The Casuarina Club has an opportunity for a highly energised manager with proven experience preferably in hospitality to take the lead role of Club Manager. Established in the 1980s, the Club is an incorporated association supporting four community foundation organisations. Recently renovated, the club boasts over 16,000 members, 50 staff, contemporary dining and bar facilities, bottle shop, KENO, TAB services and an award winning gaming room. The candidate will be required to: Drive to provide members with premium services Lead and develop a large team of staff Manage regulatory requirements relating to liquor and gaming Reporting to a Board of Management, the role has responsibility for managing the operations and development of the Club. An attractive remuneration package will be offered to the right candidate. For more information and a job description, contact 8920 6900 or email admin@casclub.com.au Enquiries will be confidential. Casuarina All Sports Club - 269 Trower Road - Casuarina NT ntnews.com.au l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l l CAREERONE.COM.AU Expert calls for stronger digitalmarketing focus Theres a skills shortage in Australia in digital marketing, says Hays Sales & Marketing, which is urging better education in the field Weare seeing that industry requires digital marketing as an essential component of themarketing mix EDUCATIONAL institutions and businesses need to play a greater role if Australia is to meet the demand for qualified and experienced senior digital marketers, says recruitment expert Hays Sales & Marketing. Few applicants have digital marketing experience or qualifications, creating a significant skills shortage in Australia, it says. The current skills shortage has come as a result of education providers not preparing graduates with the foundations and competencies needed to plan and execute world-class digital initiatives, says Peter Noblet, senior regional director of Hays Sales & Marketing. Furthermore, the predicament is exacerbated by the business communitys unwillingness to foster digital marketing skills by fully investing in digital marketing initiatives. We are seeing that industry requires digital marketing as an essential component of the marketing mix. However, there is a lack of investment in training and resources that will enable marketers to be savvier when it comes to extracting actionable insights from data. Old-school thinking in need of upgrade This view is supported by Aisha Dani, general manager at the Australian Digital Marketing Institute. Consumer behaviour is pushing businesses to smarten up on their digital marketing efforts. This has caused a shift in demand for qualified candidates and for businesses to get up to speed on their digital marketing strategies, Aisha says. There is a wide range of undergraduate and postgraduate academic qualifications in marketing on offer in Australia. But there is concern that the topics taught at university are not keeping pace with the rapid advancements in the industry. The UK has been quick to adopt changes in digital marketing and is embedding vocational marketing qualifications into undergraduate and post-graduate studies. This is enabling marketers there to graduate with solid practical skills. Peter says: In Australia we need to see the widespread incorporation of digital mar keting at undergraduate level, along with dedicated digital qualifications to ensure entry-level marketers are educated in digital early in their careers. This will give graduates an opportunity to compete in a booming market that is desperate for skilled personnel. Forging a digital future So how do marketing pro fessionals ensure they are well-educated on the fundamental principles of marketing while also keeping abreast of the latest industry developments? Firstly, more collaboration with industry bodies is needed to provide students with data analysis skills that will enable them to make sense of the mountain of new data produced by brand interaction in social and digital environments, says Peter. Then, by converging and integrating traditional university education with vocational marketing qualifications, marketing professionals can forge a digital future in which they can feel confident about extracting actionable insights from data. According to Hays Sales & Marketing, a good undergraduate degree backed up with work experience should go a long way to securing an entry-level position in a strong organisation. This is a good foundation for a successful marketing career, but the learning curve doesnt stop there, says Peter. It is important to ensure your continuing professional development.