The Centralian advocate Fri 30 Nov 2012
Centralian Advocate; NewspaperNT
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18 Centralian Advocate, Friday, November 30, 2012 P U B : C A D V D A T E : 3 0 -N O V -2 0 1 2 P A G E : 1 8 C O L O R : C M Y K NEWS Website mistakes CREATING the perfect website for your organisation is about much more than simply selecting some nice images and writing a description about your company. A lot of planning is involved and if you get it wrong you could be damaging your business. Here are a few of the most common mistakes we see: 1. Forgetting about your customers: Most people visit a website for one of four reasons: they want information, they want to make a purchase, they want to be entertained or they want to be part of a community. Does your website address any (or all) of these needs of your customers? Customers need to be at the heart of your website, otherwise they just wont find any value in it. 2. Poorly-thought out content: R e s e a r c h s h o w s website visitors form an impression of your website within three seconds, so its important that the first impressions of your site convey a clear message, otherwise the visitor is likely to look elsewhere. The content needs to be laid out so that things are easy to find. Paragraphs should be kept short, and there should be lots of headings and subheadings. 3. Setting it and forgetting it: Just because youve built a website doesnt mean people will visit it. Theres lots of ways of driving people to your site, including advertising on places like Google and Facebook, s e n d i n g o u t e-newsletters, and including your website address in your newspaper adverts. But simply keeping your content regularly updated is one of the best things you can do the search engines rank websites with fresh content higher. 4. No clear call to action: Dont make it hard for your website visitors to take the next step. Make it easy for them to call you, email you or visit you. Make it easy for them to buy your product or subscribe to your email newsletter. Make it obvious what you want them to do. Dont expect them to search for it. 5. Trying to look like your competitors: Being aware of what your competitors are doing is important, but dont copy them. Your website needs to stand out from the competition. Allow the unique aspects of your business to shine through in your website design. Make sure you stand out and look different. Create your own look, your own messages and your own online strategy. Theres a lot of background work involved in creating the perfect website, so dont take the cheap or easy option. A professional will help make sure your brand and products are noticed online. In the middle of tug-of-war Adele Cameron Picture: JUSTIN BRIERTY Sally Brooks A C A S E W O R K E R from the Alice Springs W o m e n s S h e l t e r fought off a man who had his victim by one a r m , p u l l i n g t h e woman to safety in a tug of war. This was the story Adele Cameron, 48, heard on her first day of work at the facility. There was a staff member who had been here all night by hers e l f , s a y s M s Cameron. The worker was standing there telling everybody how she had a fight, standing at the gate, a physical pulling fight. A guy had been pulling a woman by the arm and the caseworker had the other arm. The worker won the tug of war. She got the woman in and safe. My first thought was, I dont think Im going to be here long. More than a year later and Ms Cameron is still at the shelter and about to start in a new role as a support worker at the law courts. Originally from New Zealand, the Maori woman says it takes a huge amount of courage for victims of violence to appear in court and give evidence against their abusers. Ms Cameron has worked for about 20 years helping women affected by violence. Appearing in court t a k e s a m a s s i v e amount of courage because if he gets found not guilty, especially with the payback system they have here, she could be in a lot of trouble. The Alice Springs Womens Shelter is this year celebrating its 35th anniversary and will hold a gala dinner on December 6.