Territory Stories

Annual report 2003 - 2004



Annual report 2003 - 2004

Other title

Department of the Chief Minister


Dept. of the Chief Minister annual report; Department of the Chief Minister annual report; Reports; PublicationNT




Made available via the Publications (Legal Deposit) Act 2004 (NT).






Northern Territory. Dept. of the Chief Minister -- Periodicals; Executive departments -- Northern Territory -- Periodicals

Publisher name

Dept. of the Chief Minister

Place of publication


Copyright owner

Check within Publication or with content Publisher.

Parent handle


Citation address


Page content

32 DEPARTMENT OF THE CHIEF MINISTER O U TP U T G R O U P S COMMUNICATIONS AND MARKETING OVERVIEW The Communications and Marketing Unit was formed in January 2004 through the merger of the former Corporate Communications Unit and the marketing branch of the Office of Territory Development. This report includes the activities of both teams as well as the new unit. HIGHLIGHTS Significant support was provided to the arrival of the first freight train on the Adelaide to Darwin railway line. This included event management, promotions, displays and advertising. Similar support was also provided for the arrival of the first Ghan passenger train in Darwin. Investment Attraction Missions to Brisbane, Adelaide, Melbourne, Sydney and China played a significant role in raising awareness of the Northern Territory as a preferred location for people to live, work and invest. The unit facilitated community consultation and public communications associated with the Darwin City Waterfront Project. Logistics and marketing support were provided for a range of conferences and events including Global Freight Connect 2004, Tropical Futures Forum, Conference on Railway Engineering 2004, the NT Show Circuit and NT Expo and South East Asia Australia Offshore Conference. STRATEGIC OBJECTIVE Leadership of cross-agency coordination Creating jobs for Territorians Supporting the machinery of Government NATURE OF CONTRIBUTION Coordination of communications issues with a whole of government impact. Development of whole of government policies and procedures in the marketing and communications area. Delivery of marketing and communications support to other Government agencies, particularly where those agencies have limited capacity to deliver these services themselves. Strategic development and delivery of communications and marketing services that support Territory positioning, marketing and investment attraction. Delivery of strategic marketing and communications services to all units of the Department of the Chief Minister.