Year in review 2009-2010, Northern Territory Cattlemen's Association
Northern Territory Cattlemen's Association yearbook; Reports; PublicationNT
Made available via the Publications (Legal Deposit) Act 2004 (NT).
Livestock -- Northern Territory -- Periodicals; Beef cattle -- Northern Territory -- Periodicals; Ranches -- Northern Territory -- Periodicals
Northern Territory Cattlemen's Association Incorporated
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32 northern territory Cattlemens association incorporated component of the meal (centre of the plate), this is not the case in China where they eat more vegetables in a month than we do in a year. Beef and lamb producers are blessed, to some extent, in that their meats are clearly in the premium end of the market internationally, prices for these meats are twice as much as for pork and chicken, in particular. We have to be ready to explain to new consumers why our product is twice the price of their current favoured meats. Is it because: it tastes so much better (be honest, does it and would you know if it was covered in a delicious stir fry sauce?)?; more tender, juicy, consistent, convenient than alternatives? If we want to sell premium products to consumers who are, largely, unfamiliar with what we have to offer, then, we need to educate first, communicate second and, third, provide a cast iron set of reasons why its great value to buy our products notwithstanding that theyre twice the price of direct competitors. The good news is that Australian live cattle and meat exports have some excellent intrinsic advantages: The Australian livestock production environment is perceived to be healthy, clean and green (shh... dont tell them that youre largely brown and dusty for most of the year!). Your track record on supply chain integrity is first class and, fingers crossed, you do not carry the unfortunate stigmas associated with devastating livestock and human diseases (e.g. Mad Cow disease and foot & mouth). This is gold dust and your enviable position must be protected to the hilt; But the story of Australian beef incorporating the overall image of Australia as a production base and the individual brands within the meat industry needs more work. Tell me again why I should buy Australian product rather than apparently really good stuff from New Zealand, Canada, USA, Brazil? Looking forward, the future is bright for Northern Territory cattle producers and what will be its emerging beef industry. However, all red meats will have to fight for market share (share of stomach) versus the more economical and better known white meats. Green pressure groups will become more aggressive and red meat is a high profile target. Youll need to increase the level of dialogue with middle-of-the-road special interest groups who are willing to listen to your point of view. The Northern Territory outback story is smack on target for many consumers in key markets and you should exploit your natural advantages ruthlessly! Never forget the importance of Safe Meat Australia a food safety disaster can destroy a national reputation that has taken years to build in just a few days. For my mind, if I close my eyes and imagine the supply and market environment in 20 years time, it may well be that your children will be exporting beef in boxes, rather than on four legs thats not a threat, it is a huge opportunity. Embrace it! Phone: Dallis 0414 882 774 Email: firstname.lastname@example.org Rodeo stock contractor World class portable arena supplied by Priefert Australia Full rodeos or bulls only events Available for corporate shows Dallas Livestock Feature Bull Rocksalt
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