Territory Stories

Parliamentary record : Part I debates (11 November 1986)



Parliamentary record : Part I debates (11 November 1986)


Debates for 4th Assembly 1983 - 1987; ParliamentNT; Parliamentary Record; 4th Assembly 1983 - 1987




Made available by the Legislative Assembly of the Northern Territory





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Northern Territory Legislative Assembly

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Attribution International 4.0 (CC BY 4.0)

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Legislative Assembly of the Northern Territory



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DEBATES - Tuesday 11 November 1986 Recreation and Ethnic Affairs, the Conservation Commission, the Department of Education and the Department of Transport and Works. Tourism is destined to become the Territory's largest revenue earner and, by the end of this decade, has the capacity to achieve that milestone figure of 1 million tourists per year. By that time, the industry will be employing directly some 10 000 Territorians. There are few areas in this budget which do not relate in some way to tourism. For example, with the final sealing of the Stuart Highway from South Australia in just a few months' time, there will be a dramatic increase in the number of private motorists and coaches coming into the Territory. We confidently expect that that increased traffic will make it appropriate that $36m has been allocated for new road projects out of a total of $56m being spent on road improvements generally. This will provide greatly improved access, comfort and, of course, safety for the motorist and coach passengers. Furthermore, there are spin-offs for the tourist industry in various aspects of the budget as it relates to the Conservation Commission. The Northern Territory is often described as the world's last frontier and it is therefore appropriate that present and future works undertaken by the Conservation Commission be beneficial to the tourist industry. Some brief examples include the sealing of the roads and carparks at the Cutta Cutta Caves Nature Park and at Katherine Gorge, the expansion of visitor facilities at the Arltunga Historical Reserve and the provision of camping and picnic facilities at Finke Gorge. However, it is in the area of tourist promotion and associated activities generated by the Tourist Commission that the biggest benefits will be felt. At the recent Australian Tourist Industry Awards in Adelaide, our Tourist Commission gained the national recognition it deserved as this country's finest state or territory tourism authority. The commission achieved this high status among its peers and within the Australian international travel communities because, above all else, it is professional. None of the benefits from the range of programs I have outlined materialised without professional marketing, promotion and cooperation with neighbouring states. With the Crocodile Dundee promotion, for instance, the commission worked hand in hand with the Queensland Tourist and Travel Corporation and with QANTAS during the launch of the movie in north America. We intend to repeat this successful exercise during Crocodile Dundee's launch in Europe and other places. I have already mentioned the sealing of the south road. However, without proper promotion of the highway's completion, the benefits to the Territory could be lost. To this end, the Northern Territory Tourist Commission is involved in a joint venture with its South Australian counterpart. The commission is funding tourist information centres at Tennant Creek and Katherine and will soon begin a national advertising campaign focusing on the south road's completion. I cannot end this part of my address without stressing the importance of Aboriginal involvement in our tourist industry. While the commission's role is generally one of advice on tourism matters for Aboriginal people, it is involved also with the funding of an awareness video program which shows what tourism is and how Aboriginal communities, organisations and groups can become involved. 842

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