Territory Stories

Annual Report 2015 Motor Accidents (Compensation) Commission (MACC)



Annual Report 2015 Motor Accidents (Compensation) Commission (MACC)

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Tabled paper 1556


Tabled Papers for 12th Assembly 2012 - 2016; Tabled Papers; ParliamentNT






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Northern Territory Motor Accidents (Compensation) Commission Annual Report 2015 Page 12 Road Safety Road safety programs managed by TIO on behalf of MACC in 2014-15 include but were not limited to: Mass media, advertising, promotion and social media Community awareness was created and maintained through mass media advertising campaigns addressing key issues such as wearing seatbelts, drink driving, driving to conditions and driver distraction. The campaigns are also designed to support NT police enforcement activities. Examples of activities include: Drink Driving Mass Media Campaign (TV, Radio, Press, Billboards) No Rego No Cover Campaign (TV, Radio, Press, Social Media) Seatbelts Campaign Always wear your Seatbelt. Community programs and sponsorships MACC road safety campaigns target high-risk groups to influence their behaviour through grass roots programs such as the Party Safe program which directly engage with the community or target specific audiences. The leveraging of key sponsorships for road safety includes: Party Safe volunteer drink driving program St Johns First @ Scene Indigenous road safety animations for education programs Darwin Cup Carnival Car Park Security Sponsorship Partnership with McArthur River Mine to bring programs to Borroloola and the mine Passport to Drive Case study: No Rego, No Cover campaign The MACC No Rego, No Cover campaign was launched in late 2014 to raise awareness about the need to ensure vehicles are registered or run the risk of losing MAC benefits. The aim is to increase the percentage of registered vehicles in the Northern Territory and followed the introduction of legislative reform on 1 July outlined earlier in this report. The campaign included television and print advertising as well as social media. It also supports enforcement by NT Police. Case study: Darwin Cup Carnival car park security The Darwin Cup Carnival attracts around 20,000 patrons each year. Road Safety promotion has been part of the event since 2009 with the Party Safe drink driving program and the sponsorship of overnight car park security operating throughout the carnival. This encourages people who drink too much to leave their car behind in the secure car park and take alternative transport home. Involvement in the event complements NT Police enforcement with random breath testing, a free bus service and TV advertising specifically targeting the event. Statistics from 2009 to 2014 indicate the program as a whole is creating behavioural change at least at the Cup Day event. In 2014, only three people were charged with drink driving compared with 20 in 2009. The number of vehicles left in the Turf Club car park overnight on Cup Day 2014 was estimated to be around 300, compared with less than 18 vehicles left overnight in 2009.

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