Territory Stories

The Northern Territory news Wed 28 Apr 2021

Details:

Title

The Northern Territory news Wed 28 Apr 2021

Other title

NT news

Collection

The Northern Territory news; NewspaperNT

Date

2021-04-28

Language

English

Subject

Community newspapers -- Northern Territory -- Darwin.; Australian newspapers -- Northern Territory -- Darwin.

Publisher name

News Corp Australia

Place of publication

Darwin

File type

application/pdf

Use

Copyright. Made available by the publisher under licence.

Copyright owner

News Corp Australia

License

https://www.legislation.gov.au/Details/C2019C00042

Parent handle

https://hdl.handle.net/10070/836559

Citation address

https://hdl.handle.net/10070/836854

Page content

Community celebrates restoration works of iconic Hermannsburg Historic Precinct Tourism drive campaign - nothing like your normal road trip Brolga Northern Territory AwardsBrolga Northern Territory Awards www.brolgaawards.com.auwww.brolgaawards.com.au Nominations Now OpenNominations Now Open The Brolga Northern Territory Tourism Awards (Brolga Awards) are the official tourism awards program for the Northern Territory. The Brolga Awards recognise and encourage tourism businesses that strive for excellence in every area of their operation. e Hermannsburg community has welcomed the completion of the rst stage of restoration works to iconic heritage area, the Hermannsburg Historic Precinct at a community launch this month. Stage one upgrades to the Hermannsburg Historic Precinct included a $1.4 million investment from the Northern Territory Government, with Alice Springs building company Nicholl Constructions undertaking the major refurbishment and landscaping works. e upgrades are part of the Territory Governments $3.5 million Turbocharging Tourism investment to deliver muchneeded restoration works at the historical precinct, established by Lutheran missionaries in 1877. e signi cant refurbishment works were undertaken on nine of the existing 16 buildings within the heritage site, including stonework restoration, timbers and roo ng renewal and utility upgrades. Landscaping upgrades have enabled better visitor movement around the precinct with the works including the re-establishment of a small section of the market garden which existed in the late 1800s. Completion of the Stage one upgrades follows salt extraction works that were completed in 2019 by heritage stonemasons, Centralian Masonry. With three Hermannsburg locals on board, the Alice Springs company extracted salt that was causing the stonework, bricks and mortar to decay. Another aspect of restoring the Precinct has been the development of a contemporary interpretation design plan by Navin O cer Heritage Consultants (NOHC) in partnership with the Australian Government. NOHC is regarded as a national expert in heritage interpretation and will capture the rich history and stories of the Lutheran Mission and the local Arrernte people. e display materials better narrate the story of the Precinct, and include visual materials, website redesign, improvements to social media and brochures including signage and a new logo. e restoration of the Precinct aims to increase visitation and participation by tourists and the local community, through new experiences and activities in restored, conserved, and new exhibits. To explore the precinct and learn more visit hermannsburg.com.au Tourism NT has launched its latest domestic marketing campaign targeting driving holiday makers with the tagline Its nothing like your normal road trip. e campaign is in market up to the end of May 2021 with national radio advertising as well as print advertising in News Limited newspapers and digital advertising across news.com, Escape, Traveller and Nine Digital. Primarily targeting domestic 50+ travel intenders as well as a secondary audience of travel intenders aged 25-49 with new campaign creative, the campaign will then retarget those audiences interested with deals from Expedia and Big 4 and other partners including Nitmiluk Tours, Kakadu Tourism as well as car and motorhome companies. Executive General Manager Marketing Tourism NT Tony Quarmby said the creative messaging of the campaign promotes a driving holiday to the NT as not just the destinations you arrive at, but the surprises along the way that make an NT road trip di erent. From the Territorys epic skies and iconic landscapes to tropical waterways, art, local culture, history and wildlife, whether you go short or go long, a driving holiday in the NT is amazing. As Australians are still limited to a domestic or New Zealand holiday for their next holiday choice, now is the time for us to be promoting all the attributes that makes our drive holidays so di erent from everywhere else. We need to capture our share of the drive market to make sure every Territorian business bene ts from full hotel rooms, packed tour groups and busy venues to assist in rebounding our tourism and hospitality economy. To see deals and o ers as well as a downloadable NT Drive Guide go to northernterritory.com/drive Driving to Kata Tjuta Tourism NT/Backyard Bandit Territory arts experiences marketed as an art gallery but di erent Tourism NT has launched the latest Territory Art Trails marketing campaign with the creative promoting the Territorys art tourism experiences as Its an art gallery but di erent, aligning with the Seek Di erent brand campaign. Targeting domestic travel intenders with a primary market aged 50+ and secondary aged 25-49 with an interest in arts and culture, the campaign aims to strengthen and showcase the Northern Territorys distinctive art tourism experiences by showcasing art and Aboriginal cultural events, art centres and galleries, experiences and attractions. Tourism NT partnered with Welcome to Country, an online bookable guide to Aboriginal experiences for the campaign who created bespoke NT art trails experiences speci c to the campaign. Welcome to Country CEO Jason Eades said they were excited to partner with Tourism NT to showcase incredible Aboriginal art experiences that form part of one the worlds greatest art trails to discover art beyond gallery walls. We have worked with our experienced providers to highlight the diversity and richness of Aboriginal art experiences available. It also presents the perfect opportunity for every Australian to discover the Northern Territory and learn more about Aboriginal art and culture. Having lived in the Northern Territory, I speak from rst-hand experience when I say you are guaranteed to see art in a di erent way! Tourism NT works side by side with the Department of Territory Families, Housing and Communities Arts and Culture division who lead the engagement with art centres and galleries on the trails as well as NT Major Events Company, Araluen Arts Centre, the Museum and Art Gallery of the Northern Territory and regional tourism and art organisations to deliver the Territory Art Trails project. e campaign is in market until the end of May 2021 across digital channels on NewsCorp, e Australian, nine.com.au and 9 Travel with video content promoted on social channels and through programmatic advertising and print adverts in Vault Magazine. Territorians wanting to seek di erent and to build their own art trails experience can visit www.territoryarttrail.com Territory arts and tourism organisations interested in joining the Territory Art Trails can nd out more by visiting www.tourismnt.com.au Rock art at Ubirr Tourism NT/Helen Orr .NORTHERN ~ TERRITORY GOVERNMENT NORTHERN TERRITORY TOURISM AWARDS NORTHERN TERRITORY TOURISM NT ~ NORTHERN ~~ TERRITORY 1 TOUR ISM NT


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