The Northern Territory news Fri 13 Aug 2021
The Northern Territory news; NewspaperNT
Community newspapers -- Northern Territory -- Darwin.; Australian newspapers -- Northern Territory -- Darwin.
News Corp Australia
Copyright. Made available by the publisher under licence.
News Corp Australia
14 NEWS FRIDAY AUGUST 13 2021 NTNE01Z01MA - V1 Chefs vaccination push BLAND TV advertisements have prompted Australias top chefs to produce their own national campaign film to get people to vaccinate. Culinary heavyweights Maurice Terzini, Guillaume Brahimi, Matt Moran and Neil Perry headline the stunning new mini movie, which goes out next week, appealing directly to restaurateurs to #PutaJabontheMenu. The powerful campaign which gives an intimate reveal of how hard the industry has struggled with Covid, lockdowns and empty tables is the brainchild of acclaimed advertising guru David Nobay. Lamenting low inoculation rates and mixed community messaging, he suggested a deeply-personal clip, narrated by the chefs themselves, would get more cut-through than the current suite of Covid commercials. The advertisement follows calls for the federal government to create a hospitality vaccination pass, which like the construction industry, would allow cafes and restaurants to reopen so long as onsite staff and patrons had been jabbed. I think it is the only project that I have ever worked on in my 30 years where every call has been met with a yes, Nobay said. People in the theatre, people in the arts and restaurants are really doing it tough but these guys can really go under, fine dining restaurants are particularly doing it tougher because it is difficult for them to pivot to doing takeaway. Using your own community, your own tribe, to tell your own story is going to become increasingly important in these (Covid) times because it has a characteristic and a charisma that is not going to happen when you do government ads. Terzini, an industry shape shifter, once branded a Lazarus of Australian dinings highs and lows behind a string of successful namemaking ventures in Melbourne and Sydney, spitballed the original idea with Nobay. French-born Brahimi was then recruited as the campaigns industry ambassador and together with cinematographer and chef Susan Stitt and producer Will Alexander they were away. The not-for-profit project was shot and narrated by the chefs in kitchens and restaurants across Australia with all collaborators donating their time and costs, and personal intimate images of their early memories in the industry. Brahimi said what chefs did at the best of times was not easy. Whether its a small suburban Thai restaurant, a country pub, a cafe, a 300seat fine diner, every person who works in hospitality does it because they want to bring happiness to people by service or food but theres one thing that we cant fight or overcome, and thats an empty restaurant, he said. Chef Guillaume Brahimi is one of the chefs behind the campaign to increase vaccination rates. Picture: Tim Hunter. CHARLES MIRANDA CULINARY EXPERTS ENCOURAGING PEOPLE TO GET THE JAB 46.00% 24.36% 9,484,184 20,619,959 5,023,297 20,619,959 Age First dose Second dose 16-19 8.2% 3.2% 20-24 16.7% 8.8% 25-29 20.2% 11.3% 30-34 23.4% 12.9% 35-39 27.4% 14.9% 40-44 47.8% 30.2% 45-49 49.6% 32.3% 50-54 57.8% 27.1% 55-59 60.4% 28.2% 60-64 67.9% 25.6% 65-69 73.4% 29.4% 70-74 80.8% 46.6% 75-79 84.0% 51.3% 80-84 83.0% 51.5% 85-89 82.0% 51.5% 90-94 82.0% 55.5% 95+ 77.4% 56.1% Data as at August 11 Source: Australian government Operation Covid Shield QLD 23.07% NT 28.83% WA 21.30% VIC 24.20% SA 24.01% NSW25.06% TAS 30.06% ACT 28.20% Transition Phase (70% of adult population fully vaccinated) Lockdowns less likely but possible, with easing of restrictions on vaccinated residents to be decided. Vaccination Consolidation Phase (80% of adult population fully vaccinated) Highly targeted lockdowns only. Caps on returning vaccinated Australians lifted and vaccinated Aussies exempt from all domestic restrictions. ROAD TO FREEDOM School Holiday fun in Darwin Croc N History Package Combine 2 of Darwins premier attractions with one ticket and save! Includes Full Day entry to Royal Flying Doctor Service Darwin Tourist Facility Full Day entry to Crocosaurus Cove Stokes Hill Wharf, Darwin firstname.lastname@example.org 08 8983 5700 rfdsdarwin.com.au Adult $62 Child $38
Aboriginal and Torres Strait Islander people are advised that this website may contain the names, voices and images of people who have died, as well as other culturally sensitive content. Please be aware that some collection items may use outdated phrases or words which reflect the attitude of the creator at the time, and are now considered offensive.
We use temporary cookies on this site to provide functionality.
You are welcome to provide further information or feedback about this item by emailing TerritoryStories@nt.gov.au