Territory Stories

Driving international engagement and economic opportunities for the Territory



Driving international engagement and economic opportunities for the Territory


Manison, Nicole Susan

Political affiliation

Australian Labor Party


Media Releases for 14th Assembly 2020 -; Media Releases; ParliamentNT




Made available via the Publications (Legal Deposit) Act 2004 (NT)




Economic development; International commerce

Publisher name

Northern Territory Government

File type



Issued as a Media Release

Copyright owner

Northern Territory Government

Parent handle


Citation address


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Pathway to Success Establish a strong and strategic approach to winning investment Build individual investment attraction plans for priority target markets and identify our value proposition for target sectors Roll-out a suite of best-in-class digital marketing customised for each priority market/sector Deliver a program of high-value international investor/Territory opportunity matching initiatives Build and grow relationships with the Australian Government, foreign government representatives, in-country industry bodies and sectorial specialists. Our prospective international partners and customers require tailored propositions that address their specific needs. We need to ensure our go-tomarket approaches echo our target markets needs and competitively position the Territory. The Northern Territorys key markets and focus areas, identified through The Territory has world-class investment opportunities. consultations and research, are identified on the following map (Fig.1). Based on our research we have an indication of the key investment markets for the Territory. As anticipated, priority targets include South-East Asia, South Korea, Japan and North America, with emerging opportunities in Europe. Looking ahead, we see an opportunity to align global demand with Territory offerings to international investors. The priority markets map (Fig.1) on pages 18-19 highlights the key markets and focus areas for the Territory. Leading on from the development of tailored priority market attraction plans, a program of partnership making initiatives that are high-value oriented and targeted will also be delivered. INTERNATIONAL ENGAGEMENT STRATEGY 13

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