Territory Stories

The Northern Territory news Sat 16 Apr 2022

Details:

Title

The Northern Territory news Sat 16 Apr 2022

Other title

NT news

Collection

The Northern Territory news; NewspaperNT

Date

2022-04-16

Language

English

Subject

Community newspapers -- Northern Territory -- Darwin.; Australian newspapers -- Northern Territory -- Darwin.

Publisher name

News Corp Australia

Place of publication

Darwin

File type

application/pdf

Use

Copyright. Made available by the publisher under licence.

Copyright owner

News Corp Australia

License

https://www.legislation.gov.au/Details/C2019C00042

Parent handle

https://hdl.handle.net/10070/869965

Citation address

https://hdl.handle.net/10070/870141

Page content

Saturday April 16 2022 NEWS 07 V1 - NTNE01Z01MA Scott Morrison during a visit to Assistance Dogs Australia at Orchard Hills in NSW. Picture: Jason Edwards THEY say never work with animals and children but the election trail is a different story. Kissing babies is a timehonoured tradition and while the first baby of the election campaign made his debut on Friday, week one has been outnumbered by pictures of the leaders with dogs. Prime Minister Scott Morrison met the first baby following a church service at the Syndal Baptist Church in Glen Waverley, Melbourne. After asking the babys mother how she was doing, Mr Morrison leant in to 35-day-old Muxi and said: God bless you. But week one of the election campaign so far as gone to the dogs literally. But unfortunately for the Prime Minister, even dogs can cringe and one gave his internet detractors plenty to laugh about. The wide-eyed lab appeared all too keen to escape an awkward selfie with ScoMo. Opposition Leader Anthony Albanese was also in on the action, cosying up to a couple of dog walkers for a pat. Mr Morrison did at least have better luck getting a handshake at this meet and greet and even got a kiss as well. Albo and partner Jodie Haydon also posed up for a snap with puppies while on a visit to the Sydney Royal Easter Show. Duncan Murray political leaders have gone to the dogs Latest updates ntnews.com.au Social media cash splash ONE political leader is splashing a lot more cash on social media but missing free opportunities, while the other is going negative early and trailing in YouTube popularity. Political marketing experts say the online battle between Prime Minister Scott Morrison and Labor leader Anthony Albanese is heating up across social networks, but the digital teams behind both have fumbled, with no clear winner online in the first week of the campaign. And they warn the next fortnight could be a honeymoon period for voters, with the number and negativity of online posts set to escalate before polling day. Only days into the election campaign, Mr Albanese has emerged as the biggest spender of the prime ministerial contenders online by a significant margin. The Australian Labor Party has spent almost $100,000 on ads to promote its leader across Google, YouTube and Facebook in seven days. By contrast, the Liberal Party spent less than a quarter of that sum, paying $11,700 for Google ads and little more than $7400 to bolster Mr Morrisons profile. But Australian National University political marketing expert Andrew Hughes said Labors big social media buyin was necessary to boost the profile of its leader after running a small-target campaign. Theyre trying to get the awareness factor up, Dr Hughes said. Theyve probably picked up in their research that Mr Albaneses awareness factor isnt as high as theyd like it. Thats bad when you hit an election campaign, because you spend the first week running getting-to-know-you ads when Morrison doesnt need to. The Prime Minister is also winning the race for followers across social platforms by a large margin, with more than 813,700 followers on Facebook, 651,700 on Twitter, 624,700 on LinkedIn, 302,300 on Instagram and accounts on youth-focused networks Snapchat and TikTok. Mr Albaneses current social following is dwarfed by these figures, although he can claim a surprise lead on YouTube, with more than 10,000 subscribers to Mr Morrisons 2600. The Labor leader is absent from some platforms entirely, though, including TikTok and LinkedIn a choice Dr Hughes called baffling. It doesnt make sense to me, he said. Its such a big part of how many small business owners in Australia communicate. Im stunned hes not on LinkedIn. University of Sydney associate professor Tom van Laer, who has been closely studying the leaders and parties posts on social media since January, said both were being drowned out by activity from minor parties, such as the big-spending United Australia Party or One Nations cartoon videos. But Professor van Laer said he noticed the Liberal Party had gone negative even before the campaign had officially started something that could set the tone for the rest of the governments campaign. The Liberal Party, with the exception of its I love Australia launch video, has been very negative, he said. Theyre attacking Albanese for everything they can find. Jennifer Dudley-Nicholson ITS hard to think even Anthony Albanese would deny that of the two men vying to be Australias prime minister, he has had the worst first week on the election campaign trail. The Labor leader got to enjoy all of 15 minutes basking in the glow of the campaign spotlight, laughing and chatting with parents at a playground in Launceston, before his day took a turn. Mr Albaneses blunder on key economic figures, including the unemployment and cash rate, sent his campaign careening off the tracks. His contrite apology for the mistake did not quell a tidal wave of bruising questions about his economic credibility. One misstep led to another, with a press conference cut short further fuelling the sense this was a campaign in chaos. On Thursday he showed the first signs of pulling his campaign out of its tailspin, going to a place previous Labor leaders have dreaded: a coal mine in the Hunter. But the day wasnt without incident, with the Coalition seizing on a poorly explained answer to a question on asylum seeker boat turn- backs and offshore detention centres, to imply he was changing Labor policy. But even if he was let off the hook for that remark, there could be no hiding from the false claim that Labors urgent medical care clinics were fully costed by the Parliamentary Budget Office. With all that, Scott Morrison just had to lie low and let Labor make things worse for itself. But the PMs week hasnt been without controversies, including spruiking his jobs commitment at a manufacturer in Parramatta poised to lay off workers in favour of hiring people in Vietnam. He was also grilled about his failure to establish national integrity commission. Many Labor figures are choosing to see the week as a timely wake-up call, and theyre not wrong to think most Australians will not be paying attention to this election yet. With Easter and the Anzac Day long weekend, Labor could have time to get back on track. ONE WEEK DOWN ANALYSIS CLARE ARMSTRONG MEET AT Easter Sunday. 17 April. 10:00am - 1:00pm. Visit waterfront.nt.gov.au


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